Email:
gblee0410@gmail.com

Hello, I’m GB.
nice to meet you!

I'm currently at Atlassian on the Growth team as a Director of Product Design (IC), leading various types of strategic growth design work across the company

Living in
Bellevue, Washington

About Me

Currently leading design at Atlassian on the Growth team as an IC Director. Before that, I worked at Statsig as Head of Design, Director. My career started at Facebook where I successfully launched highly impactful product features, reaching one of the fastest promotion track and exceptional ratings at the company.

I first got into design when I decided to pursue Master's in HCI degree at Georgia Institute of Technology. From then on, my passion towards design had sparked greatly which allowed me to spend countless days and nights improving my skills and knowledge.

In addition to my day-to-day work, I love writing about my personal and professional experiences on Medium and regularly share my additional fun work on Dribbble. Also, I've been actively engaging in various speaking opportunities that allowed me to share my journey throughout my career.

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Experience

February 2024 — Current
Director IC, Product Design
/ Atlassian

As a Director-level Designer on the Growth team, I report directly to VP, Head of Design to lead various types of strategic growth design work across the company

May 2021 — February 2024
head of design, director
/ Statsig

Hired as a Design Lead, was then promoted to Head of Design to support product designers and brand designers. Designed the entire product from scratch when there was no product, no customer and no revenue

June 2018 — May 2021
Senior Product Designer
/ Facebook

Experienced two teams at Facebook: Ads Experiments & Gaming. Successfully launched highly impactful product features, reaching one of the fastest promotion track with many Greatly Exceeds and Redefines Expectations Ratings

May 2017 — August 2017
Product Design Intern
/ Facebook

Was on the Facebook Ads Measurement Team as an intern. Received the highest rating for interns (equivalent to a Redefined Expectation Rating) by completing 7+ projects which was unprecedented and resulted in outsized impact

Recent

Behind the brand: Statsig's visual evolution in 2023Why experimentation (A/B testing) is a vital tool for designersStatsig Experimentation Product Raises $43 Million Series BThe Importance of Design in B2B SaaSEstablishing a design system at an early startup and why it’s important
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Selected projects

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Grocery HelpAR
Student Project
As a designer, I take a very pragmatic and data-informed approach to problem solving. I like to understand key business goals, metrics that the team cares about and ultimately thinking how they shape the roadmap and the reasons/purposes behind my initiatives. I know how to be scrappy and flexible but I also know when to button up and really think through the design solutions. My strengths lies on working across multiple projects, executing on high quality designs quickly and working collaboratively with cross-functional partners. I love growing the product, impacting the business and have passion for craft. 

Statsig Product

Statsig is a faithful replica of the growth infrastructure used inside Facebook that allowed it to grow quickly (i.e Gatekeeper, Deltoid, Quick Experiments, Unidash, Scuba). Our mission is to become all-in-one data platform for all product builders and we have three key pillars of our product that supports it: Feature Flagging, Experimentation and Analytics.
‍
For both of our Series-A round back in 2021 and our Series-B round in 2022, we were backed by Sequoia Capital as our lead investor with participation from Madrona Venture Labs, reaching the total funding of $50M+ altogether with a $420M valuation. Some of our notable customers include: OpenAI, Microsoft, Atlassian, Figma, Notion, Cruise, Flipkart and so on. We've surpassed 8 figure in ARR just over 2 years since our company was founded which is a monumental growth.

Statsig Raises Series B | Statsig Raises Series A

view Project details (TBD)

Statsig Design System

When I first joined Statsig, I immediately saw the value of putting together a functional design system to ensure the quality of our product, the look and speed of execution. From core basic components needed for B2B to figuring out various types of data visualizations, I solely had the experience and challenges of developing this for the team.

This contributed to a huge success in how we were able to continue collaborating with engineers and ultimately helped our product to look more polished and mature despite being an early stage startup. It also prepared us for our product's complexity and scalability problem in the future early on.

Establishing Statsig Design System

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Statsig Branding & Website design

When we looked at other companies like ours, some have been around for a long time, and some are new like us. We checked out how they present themselves online, including their websites, social media, and ads. We found a big chance for Statsig to stand out and build a unique image. To get people to know about our tools, consider us when they're trying out new things, and eventually pick us, we need a plan that covers a lot of different approaches.

Over a few months, we all worked together to create a new way of showing who Statsig is, and then we shared this new identity with everyone at our company.

Statsig's Brand Revolution in 2023

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Facebook GAming Video

As a lead designer on the Gaming Video Discovery team, I successfully designed highly impactful projects such as Gaming Fan Groups, Stream Highlights, and many more small and big workstreams that contributed to the growth of Facebook Gaming. My responsibility was to help Quality Gaming Video Creators to sustainably and reliably grow on the Facebook Gaming Platform.

This role required me to understand Facebook App as a whole and to understand what teams like Events, Groups, Newsfeed, Live, Watch, Pages were working on because our Gaming Video touched every surface of the app. On most of the projects, I was required to have a deep understanding of the design system & evolving patterns and identify opportunities to collaborate with the teams I listed above while calling out the risk that our product might take during that process.

view Project details (TBD)

facebook Gaming Tournaments

On April 7, 2020, I helped launch the Facebook Gaming Tournaments product globally. This new product allowed gamers to create, manage and run offline and online gaming tournaments in a breeze. Unlike our competitors, we provided a full end-to-end experience with live streams, bracket system and a seamless mobile experience as well.

Through this experience and opportunity, I decided to join the Facebook Gaming team. Ever since I joined, I led the design by partnering closely with our tech lead in setting clear roadmap and to execute on many ambitious and tactical projects. Some of the highlights include the revamp of the entire end-to-end tournament creation experience, inventing the self-score reporting system and improving the tournaments home experience on Facebook Gaming.

As a design lead on the team, I took on extra responsibilities to reach alignment with other verticals like Events, Groups, Live and Watch to continue growing our product and experiences. Shortly after our product launch, we proved product-market-fit and continued to grow our product globally.

VentureBeat | The Verge | Business Insider | Engadget

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Facebook Ads Split (A/B) Testing

‍When I joined Facebook as a new grad, I rejoined the Measurement org but on a different product. I was responsible for building and improving the Split Testing tool which allowed marketers to run A/B testing for their ad campaigns to optimize their ad strategies. The product is embedded within the Facebook Ads Manager tool which is an essential place that marketers come day-to-day to setup, run and see the results for their ad campaigns.

On my first half on the team, I successfully delivered dozens of high quality features that drove over 500% increase in our ad revenue. My ability to quickly onboard on the product, self-identifying opportunities and effectively working with partners have contributed to the success of our new Iterative Testing product which allowed marketers to run experiment with ongoing campaigns. Due to the unprecedented and high quality work, I was granted the opportunity to present my work and the design process to the leadership.

For two years, I've led many successfully projects that continued to increase and scale our product. Ultimately, our team took on responsibilities to own all self-serve testing products. One of the major multi-halves project that I led had provided our team with a highly opportunistic (entrypoint and clean experience) future of testing in Ads Manager.

view Project details (TBD)

Selected projects

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facebook - split testing

A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action. There is no magic formula to write perfect ad copy; it is based on a number of factors, including ad placement, demographic, even the consumer’s mood when they see your ad.

facebook ads reach & Frequency

In the Summer of 2017, I interned at Facebook on the Ads Measurement team located in Seattle with the focus on a product called, Ads Reach & Frequency. In the span of three months, I designed and shipped a total of six projects which all aimed to provide marketers with meaningful and interactive data points for their ad campaigns.

One of my main project was called "Incremental Reach Curves" which aimed to solve the need for marketers to be able to see where they can efficiently reach future incremental people with their digital campaigns.

During my internship, I learned how to effectively work on a complex product which required detailed understanding of the space that I wasn't familiar with. By working closely with cross-functional partners, clearly stating the problems worth solving and sharing progresses on a meaningful step-by-step process, I was able to accomplish more than was asked with high quality.

view Project details (TBD)

linkedin conference app

There are hundreds and thousands of professional conferences across the globe. While a lot of people come to seek new insights, learn and present, a huge chunk of people also look for networking opportunities with other attendees.

However, initial discoveries were made that actually, there are some gaps in how attendees network with others not only during the conferences but also, before and after the conferences.

Therefore, the motivation to work on this project began there. Ultimately at the end, I came up with a product idea called, “LinkedIn Conference” and it was a decision I made based on the findings throughout my design process.

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About Me

Currently on the Growth team at Atlassian as an IC Director. Before that, I had wonderful experiences at Statsig and Facebook.

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